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The Economy
The Idea Establish an “economy” that helps educate children about the true value of money and the importance of a healthy and nutritious diet, coupled with regular and consistent exercise.
Sponsors A large retail bank, two leading retailers, manufacturers and distributors of nutritious products, and various other service providers established the LazyTown Economy.
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Opening of the LazyTown Economy in the summer of 2002.
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How Does It Work?
The Products It can be said that the participants of the LazyTown Economy (the children) have a win-win situation because they can save money and collect interest in exchange for LazyTown bills which can only be used to purchase healthy, nutritious, and value-added products and services.
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Promotion and Display
The products available were displayed in a specially designed LazyTown stand at registers in each store as well as promotional material.
Distribution
The products were distributed in a Toyota Rav4 Jeep, which showed off all the characters on the Jeep's exterior design. The car attracted the attention of children everywhere it was seen.
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Interaction with the Community The LazyTown Economy is a success and has enlightened children and their parents. Children all over have saved money and deposited it in exchange for LazyTown bills which have been used to purchase foods, beverages, various services, and admission fees to sports centers and activity classes.
The children of Iceland now have more knowledge about nutritious products and have used their LazyTown bills to exercise and save money.
For this their parents are thankful while the sponsors have gained valuable exposure for their companies by contributing to the community while promoting their products and services.
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Board Games
