Go! Go LazyTown!, musical theater for children, was the most popular play of the 1996-97 season (including both private and national theaters). More than 69% of the relevant target group saw the play.

Robbie Rotten comes to Town, musical theater for children, was produced at the Icelandic National Theater. It was the most popular play of the 1999- 2000 season (including both private and national theaters) with 76% of the relevant target group seeing the play.