The Kids

The kids of LazyTown are curious, playful, and actively engaged in figuring out their place in the world. Each is multi-dimensional, with good qualities and flaws, just like a real kid. Our audience will forge a strong emotional connection with these characters and their world.

In addition, each of our characters is emblematic of one of the challenges kids face on the road to leading a healthy life. Some of those challenges are physical (diet and exercise); others are emotional and social (sharing, obeying rules, life balance). As our characters work through these issues, viewers will gain insight and derive benefits, too.